English
Noun
unaided awareness
- advertising The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertising they recall seeing in a general product category over the past 30 days, in w:advertising research|advertising research.
#:Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.
See also
aided awareness
w:advertising|advertising
w:advertising tracking|advertising tracking
w:copy testing|copy testing
w:global marketing|global advertising
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